Branding a (fictitious) music festival that celebrates genuine connections.
Setting the stage for you.
I wanted to emphasize the idea that festivals could not exist without the connection of artists and listeners. Therefore, the logo serves as a flexible stage for all.
Giving meaning to the name.
Inspired by plant pollen and the visualization of music, I developed a custom icon based language.
Emphasizing connection through fluidity.
With a variety of artists and platforms, I needed to make sure every design felt connected yet flexible.
Final Thoughts
Doing my research and setting a clear brand identity in the beginning definitely kept me on track when it came to developing the visual identity.
Presentation matters just as much as the designs themselves, because that is where you decide how to communicate the message.
